It's one of those "same but different" situations: writing for e-distribution is essentially the same as writing for other media, but with some subtle - yet critical - differences. With e-media, even more than with conventional media, you need to provide "scan-friendly" text - but without sacrificing key communication points. It's copy, Jim, but not as we know it.

Still, as another famous cosmic commentator put it: don't panic! We're here to help.

For more assistance, simply tell us a few details about your email marketing campaign and we'll get in touch.